◆ Modern Society and Web 2.0
Web 1.0 era as the word of "sea of information", we are exposed to a lot of information. Regardless of distance and time, we can easily send information as well as our own private information. Also, the amount of data, in 1989, the European Particle Physics in Switzerland, developed hypertext and MOSAIC invented first web browser in 1993. Those changes helped to
Definition of Social Media
General Definition of ‘Social Media’
“Social Media is a group of internet-based applications that build on the ideological and technological foundations of Web 2.0 , and that allow the creation and exchange of User Generated Content”
Andreas M. Kaplan et al. (2009)
Includes collaborative projects, blogs, content communities, social networking sites, virt
One of Amy’s Ice Creams stand out features, besides their fabulous and daring flavors like Shiner Bock ice cream, is their employees. These creative souls seem to always be in a great mood, and have no fear flinging scoops of ice cream around the store, and catching them in cups balanced on their chins. Though some have moved on to more prosperous full-time careers, there are those employees th
3.2.The first product (2007 - present)
3.2.1.Main article: Mastretta MXT
Mastretta (est. 1989) first announced production oftheir MXT through Automóvil Panamericano magazine in May 2007. Even though up to a year will have passed, September 2008 will see the production version ofthe first ever fully Mexican designed and engineered serial-produced sports car, the Mastretta MXT, an automo
Leaders must be able to motivate employees to pursue the appropriate visions and objectives, and not just focus on reaching high ratings. MBC can incorporate the following theories to motivate its staff members:
a) According to the Goal-Setting Theory, when goal commitment is accompanied by goal acceptance, leaders can expect goal-directed efforts from the staff. Employees of MBC accept the vi
of Runaway and Youth Services)는 전국적인 차원의 네트워크로서 가출청소년, 집없는 청소년, 실종아동, 피착취아동에게 서비스를 제공하는 민간 기관들을 총괄하는 단체이다.
반면 청소년 대안센터(Center for Youth Alternatives)의 안전보호소 프로젝트(Safe Place Project)와 커브넌트 하우스(Covenant House), 윌리아메트 브
2. The chimney sweeper
* ver. Songs of Innocence
당시 영국에서는 좁은 굴뚝을 청소하기 위해 몸집이 작은 8세 전후의 아이들이 고용되었지만, 경우에 따라서는 4-5세 정도밖에 안 되는 어린 소년들이 그들의 작은 체구 때문에 종종 굴뚝을 청소하는 도구로 매매되었다. 이들은 주로 사설 구빈원에 수용되어 있던
the sales of McDonald's dropped to the extent of lowering the price oftheir general products.
In order to follow up with the nation-wide well-being trend, McDonald's Korea introduced a new menu called 'Fresh Plus' in 2004. The purpose of this new menu is to improve the company's junk food image underlying the customer's perception. 5 months have past since the product was first introduced in
Introduction
We can experience the world through visual images
So. We should know meanings and intentions in visual images
Among the visual images, we select Music video
Especially sensational Music video at that time
, and
- We will try to fine meanings and intentions with theories we learned
Significance ofthe project
파워포인트 자료이므로 특성상 내용요약은 목차로 갈음.
1. What determines a place’s image?
2. Strategic image management
3. How can a place correct a negative image?
4. Making a positive out of a negative
5. Marketing icons
6. Removing the negative
7. What are the guidelines for designing a place’s image?
8. What is in a place brand name?
9. Con